Saturday, August 11, 2012

Tourism Industry

Tourism is an important industry in world. Every year millions of people travel from one place to another for a wide range of causes ranging from business, leisure etc. A lot of other industries like hospitality; local people are often dependent on tourists. A survey has observed that France is the most toured country in the world. The main reason behind this is the pro activeness of French to be on the top. They have spent a lot of money to preserve their heritage and marketing their culture.

India is said to be the cradle of civilization. India is a colossal country of 1.2 billion people, having lots of cultural, geographical and historical diversity. India has the potential to become the top tourist destination in world. The govt. should take some serious steps in this direction to make this happen as this will create lakhs of jobs directly and many more indirectly. I have thought some initiatives, that can help in this ambition.

 First of all, we need to have an ambitious but achievable goal, that can inspire and motivate us to strive more. Therefore, the tourism ministry should have a committee that should analyse the current trends of tourism; both internal and external and project the demand for next 7 years. Then, we should set our target more than this figure, like 40% more. This committee should also find the major tourist hot spots in country and develop them further. 

Second, a separate marketing department should be created to popularize India across the world. The 'Incredible India' campaign was a really successful campaign, but we need something new now, something more energetic and fresh, depicting the new spirit in the ministry to rejig the structure completely. India boasts of everything that a person dreams from calm beaches of Goa, to stubborn mountains of Himalayas, what is required is awareness among people.

Third, a high level committee should be formed to  look into the ways, we can enrich the experience of people. Their should be a proper tourism infrastructure in the country. By tourism infrastructure, i don't mean just basic infrastructure of roads, rail, power etc. , but proper accommodation and other facilities. The experience of tourists will portray us in the view of world, so strict laws should be enacted to make sure these places have proper sanitation and hygiene. The tourist operators should be multi-lingual.

Fourth, better maintenance of monuments, archaeology, push for international recognition, world heritage, open  museums, collect antiques

Tourism will also infuse the spark in the dormant economies of northeast India which really needs development now.China is the recent example of nations rising up in the tourist table. India has the potential to be one of the best tourist place in world. What is required is an indomitable will to succeed.

1 comment:

  1. Tourism has its own certain audience that likes getting into it and also to me understanding stuff like 2 day new york to washington dc and philadelphia bus tours would help us the most with the maximum that exists in general a lot of things takes care of betterment that exists in it.

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